Christmas Special Pricing
$2,199.99 $2,599.99 15% Savings
Power when you need. Pedals when you don’t. Townie® Go! is a battery-powered, pedal assist bike that lets you ride like the wind without breaking a sweat. The ninja quiet Bosch Performance System offers four levels of power support from Eco to Turbo mode, allowing you to flatten hills and shorten commutes depending on how much leg work you’re willing to put in. Multi-gear functionality lets you control output and battery life. And of course, it looks as awesome as it rides. The comfort of Townie’s Flat Foot Technology frame combined a lower center of gravity and balloon tires, provides an upright and smooth ride that makes it impossible not to smile when riding a Townie Go!. So get on and Go! Pedal less. Do more. - Lightweight 6061-T6 aluminum frame - Bosch Performance electric-assist system with 250W mid-frame motor - Lithium-ion battery 11Ah/400wh, 36V - 4 mode levels of support: Eco, Tour, Sport and Turbo - Distance: 20-100 miles / 40-120 km depending on your mode and terrain - Charge time: 1.5 hours to 50%, 3.5 to 100% - Maximum assisted speed: 20 mph / Europe: 25 km/h - Battery life: 2 year warranty - Shimano Nexus 8-speed internal gear hub and twist shift - Shimano Nexus eBike approved roller brakes w/cooling fins - Schwalbe Fat Frank 26”x 2.35” tires - Painted alloy fenders - Painted rims - Front and rear led lighting - Frame lock keyed to match battery lock - Alloy rear rack
$299.99 $459.99 35% Savings
Keeping it simple is what the Townie Original 1 is all about! It features stable, smooth-riding tires, a comfy saddle and an upright seating position that makes you feel right at home on two wheels. Plus, Electra's Flat Foot Technology lets you comfortably get both feet on the ground and allows the Townie to fit most riders. And, the front linear-pull brake and rear coaster brake deliver solid control.
$6.59 - $10.99 $10.99 Up To 40% Savings
Comfortable feet are crucial for successful training and racing, and details make the difference. Bontrager Race 2.5" cycling socks eliminate bunching and wick moisture away from your feet so you can ride, train, or race all day. Key features: - Profila Dry yarns provide excellent moisture transfer for dry, comfortable feet - Arch compression for a stay-put fit - Flat toe seam for toe box comfort - Knit-in size callouts for easy sorting after the wash - Traditional 2.5" (6.35cm) cuff
$539.99 $749.99 28% Savings
Turn sidewalks into runways with these sweet, playful designs. The surprising detail and nuances are what make Electra Fashion bikes unique. There’s a style for every personality and each one features our patented Flat Foot Technology® for amazing comfort and control. Take a ride and you’ll realize that beauty is way more than skin deep. - 6061-T6 aluminum Boomerang frame - Shimano Nexus internal 3-speed w/coaster brake - Shimano Nexus Revo shifter - Alloy crank and sealed cartridge bottom bracket - Shimano front roller brake and hub - 26”x 2.125” tires - Matching bell - Genuine leather streamers
$779.99 $1,099.99 29% Savings
Like the perfect find in a boutique, Amsterdam® Fashion bikes bring something distinctively sophisticated and unique to cycling. Their charm is evident in the meticulously detailed designs that let you ride without a care. It looks like a runway piece. It rides like your favorite pair of jeans. It’s all artfully coordinated with the colorful rims and matching bell. Finally, the headlight lets you strut your stuff day and night.
$69.99 $124.99 44% Savings
Pushing your limits on the trail just got safer. Rally raises the bar in comfort and protection. Extended base-of-skull coverage and ample vents will keep you riding all day long. - MIPS-equipped - In-mold composite skeleton allows a greater variation of vent shape and size - Headmaster: one-handed fit system adjustable by height and circumference - FormFit: flexible head-conforming brow band improves comfort and ventilation - Flatlock strap dividers - Strap management made simple with a fixed position fit - Internal, recessed channels manage airflow through the helmet and over the head - Drop-in coverage: coverage below traditional bottom edge for more protection - Crash replacement guarantee - Wicking mesh - EPS/PC
$619.99 $659.99 6% Savings
The go-anywhere Townie. Ride with abandon with a wide-range of 21 speeds equipped to handle hills. Appreciate the distinct, modern clean lines of the innovative Electra Flat Foot Technology frame or customize it to fit your needs with extras like racks, bags and baskets. The Original 21D EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights. - Lightweight 6061-T6 aluminum frame - Shimano TX-35 21-speed w/Megarange gearing - Shimano EZ-Fire Plus shifters - Alloy linear-pull brakes - Double-wall alloy rims - 26”x 2.0” semi-slick street tires - Hub dynamo powered Spanninga front and rear LED lights - Painted alloy fenders
$39.99 $49.99 20% Savings
Welcome to the future The Transmitr Remote wirelessly controls up to seven Transmitr ready devices. It easily attaches to any bike's handlebars for convenient on the bar control of all Transmitr lights. The ANT+ enabled Transmitr remote is compatible with all Transmitr products and allows for wireless on/off, mode selection, real time light battery status, and more. - Transmitr remote can simultaneously control up to 7 lights - ANT+ enabled for use with all Transmitr products - Use Transmitr system for wireless on/off, mode selection, and more - Can be used with multiple Flare RT lights for turn signal configuration - Includes CR2032 battery, mount, and quick-start manual
$99.99 $199.99 50% Savings
The Velocis is Bontrager's pro-level race helmet that combines safety, fit and comfort in an amazingly light package. The in-mold composite exoskeleton increases structural integrity and actually allows for more and bigger vents. Fit and comfort are one in the same, to that end, you've got the HeadMaster II fit system, which adjusts by height and circumference perfectly with one hand. The FormFit flexible brow band gives you a custom fit and improves ventilation along with recessed internal channels that manage airflow. The wicking fit pads are naturally antimicrobial and you're equipped with the ingenious detachable NeoVisor. - Small = 52-56cm - Medium = 54-60cm - Large = 58-63cm
$39.99 $119.99 67% Savings
Soft on the inside, durable on the outside Bravely face cold rides with confidence with the Starvos S1 Softshell Jacket. Profila Softshell and Thermal fabrics make this a windproof and breathable jacket built for warmth, protection and comfort. Key features - Choose the right gear for your climate: S1 for above freezing, S2 for below - Profila Softshell fabric on front and sleeves combines warmth and protection - Profila Thermal fabric on back for breathability - Three open back storage pockets - 4.75" (12cm) drop tail and articulated sleeves for a precise on-bike fit - Reflective elements enhance visibility for maximum safety - Semi-fitted cut follows the curves of your body with room for movement - 10,000mm waterproof, 3,000g/m²/24hr breathability - Fiber content: 72% Polyester / 26% Polyurethane / 2% Elastane
$15.99 $19.99 20% Savings
Wool rules. It dries quickly, doesn't get stanky as easily, keeps you cool in the summer, warm in the winter and insulates even when wet. Bontrager's Race Thermal Wool Socks sport arch compression for a stay-put fit, and a cushioned bottom for extra warmth and comfort on every winter ride.
$59.99 $149.99 60% Savings
Stay trail tough with our Lithos high-performance mountain bike helmet. Equipped with NoSweat channeled pads to keep your eyes clearly focused on each line you pick. - In-mold composite skeleton allows a greater variation of vent shape and size - Headmaster: one-Handed fit system adjustable by height and circumference - NoSweat: keeps sweat out of eyes through channeled pads for constant clarity - Flatlock strap dividers: strap management made simple with a fixed position fit - Drop-in coverage: coverage below traditional bottom edge for more protection - Headset: EVA foam pads co-molded to amplify standard pads - Blendr: seamlessly-integrated accessory mounts for GoPro and Ion lights - Crash replacement guarantee: free replacement if your helmet is involved in a crash during the first year of ownership - Anti-microbial - EPS/PC
$19.99 $29.99 33% Savings
Bontrager's SunStop Arm Covers are made with a fabric that's rated UPF 40+ to keep the punishing sun off your arms and ensure you stay cooler than riding without. They also wick and have mesh panels for excellent breathability.
$44.99 $89.99 50% Savings
Stay cozy and warm on your next chilly winter ride with the Bontrager Race Thermal women’s bicycle tights. Profila Thermal fabric traps valuable heat, while wicking bone-chilling moisture. A yoga-style waistband offers excellent mobility and comfort. Reflective details provide maximum safety. • Cozy warmth, Profila quality, and women's cycling-specific fit make this tight perfect for chilly winter bike rides • Profila Thermal tight fabric is engineered to trap body heat and wick moisture to keep you warm and dry • Yoga-style waistband for exceptional comfort • Jacquard leg gripper and ankle zipper with storm flap for easy on/off • Reflective elements, including inseam tape, enhance visibility for maximum safety • Fitted: Streamlined fit for all-around cycling performance
$249.99 $269.99 7% Savings
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology® combined with custom bend handlebars. - Classic steel frame - Single-speed w/coaster brake - Alloy rims - Stainless steel spokes - 26”x 2.125 ” classic knobby tires
$589.99 $659.99 11% Savings
DS Series is the ultimate hybrid: part refined city bike, part adventurous trail ride. Fast 700c wheels, capable suspension, and a light, strong frame make DS the go-anywhere choice. Why choose between road and trail? DS is built for adventure on or off the road, ready to take you from week to weekend and back in comfortable, confident style. Key Features - Strong, light aluminum frame is road quick, trail tough - DuoTrap S compatible: track your fitness, map your miles - Road/trail versatility plus rack/fender compatibility - Dual sport geometry is fast, sporty, and all-day comfortable
$139.99 $189.99 26% Savings
Bontrager's RL Road Shoes deliver the features to maximize your ride. They boast Bontrager's stiff, supportive Silver Series carbon soles for plenty of pedaling power and ergonomic inForm footbeds that cradle you in comfort. Meanwhile, Bontrager's breathable inForm uppers feel great and feature tongues that extend to the toes for an awesome fit. And, you'll love the secure ratcheting buckles, Velcro strap closures and custom heel cups, too.
$49.99 - $69.99 $69.99 Up To 29% Savings
Comfort. Fit. Style. Those three words sum up Bontrager's Starvos perfectly, and yet, somehow only tell part of the story. Of course safety is the number one priority, so the Starvos uses an In-Mold composite skeleton. This not only provides excellent protection, but it also allows for huge, thoughtfully placed vents that manage airflow over your head for cooling. Dial in a custom fit quickly with the Headmaster II one-handed system. Plus, soft, moisture-wicking, and washable helmet pads along with FlatLock Strap Dividers make it incredibly user-friendly.
$1.99 $9.99 80% Savings
Cheer up, buttercup! Electra's bright, cheery Handlebar Flowers add a fun splash of color to your bike that's sure to bring a smile to your and your friends' faces on every ride!
$1.99 - $9.99 $9.99 Up To 80% Savings
Beautiful and realistic flower adds a feminine touch to any ride.
$29.99 $99.99 70% Savings
Bontrager's Evoke WSD MTB Shoes help you put the power to the pedals. These shoes are light and efficient for on-the-bike power, but have a roomier toe box and softer footbed for off-the-bike comfort and hiking ability. The Evoke shoes also feature breathable inForm uppers with three secure Velcro straps for dialing in the perfect fit. And, you get molded heel cups for additional comfort and support.
$99.99 $159.99 38% Savings
Bontrager's slightly roomier Specter road shoes are aimed at the luxury-seeking enthusiasts, who appreciate the versatility of 2-bolt SPD-style and 3-bolt cleat compatibility and the easy, on-the-fly adjustability of Boa closure dials. The Specter shoes bring high performance features to riders with a day job. • inForm Race last - Slightly roomier high-performance fit • Bronze Series Composite sole - Nylon composite sole • PowerTruss - Sole design improves stiffness without adding significant weight • Boa IP1 dial for precise two-way adjustment • Stiffness index 8 • Synthetic uppers with flow-thru mesh panels • Compatible with both 2-bolt SPD-style and 3-bolt cleats
$39.99 $44.99 11% Savings
Jump some curbs and find a new shortcut on the H5 hybrid tire. Sidewall knobs and water-shedding tread handle dirt and rain. Choose Hard-Case Lite or Ultimate protection. Key features - Excels on pavement and gravel paths - Lightweight, sub-tread material protects against punctures - Dual-layer, sub-tread material and sidewall reinforcement prevent punctures and cuts
$99.99 $299.99 67% Savings
Ride all winter long in Bontrager's OMW Shoes. Waterproof, insulated, and protected, your feet won't even notice the cold, wet, and nasty riding conditions. •inForm Tundra last - roomier high-performance fit for thicker socks •Bronze Series Composite sole - Nylon composite with full Tachyon Rubber outsole and SPD compatibility •Waterproof main zipper with 2-strap hook and loop closure system •Stiffness index 6 •Fleece-lined removable inner bootie with 200g 3M Thinsulate insulation •4-way stretch upper with waterproof breathable OutDry membrane •Anti-draft, elasticized ankle cuff with toggle-cord closure •GnarGuard - Outer protection against trail brush and debris
$8.99 - $29.99 $29.99 Up To 70% Savings
Bontrager's R1 Road is a super tire for training rides, centuries and all-around riding. The round profile and lightly textured tread offer low rolling resistance and grip like glue in the corners while the lightweight, high-density casing provides a supple ride you'll love.
$9.99 - $19.99 $19.99 Up To 50% Savings
Add a touch of cool to your bike while increasing your riding safety. - Designed for our Fashion, Attitude, and Classic Cruiser collections - Can be adjusted for use on right or left-hand side of handlebars - 10 cm wide x 6 cm tall x 10 cm long arm
$59.99 - $69.99 $69.99 Up To 14% Savings
Electra has always brought you the styles and functional designs you love in the world of cruisers. Now, with their Graphic Helmet, they keep you looking stylish while keeping your dome safe. This bold lid offers a broad variety of graphic choices so you can express yourself with gusto. - Durable ABS hardshell and EPS foam liner maximize comfort and protection - Fit retention system with reflective bubble decal - Secure magnetic Fidlock buckle - Heat sealed and washable padding liner for added comfort - Reflective straps - CPSC Adult Certified Size: - Small: 48-54cm - Medium: 55-58cm - Large: 59-61cm
$60.00 $100.00 40% Savings
Give your feet some breathing room with Shimano’s SH-SD66 Sandals. With a classic dual-strap design to keep them snug and natural leather uppers with moisture-controlling mesh layers, these shoes are great for tooling around post-race or just riding around town in the heat of summer. A recessed SPD cleat expands their versatility and makes these sandals a favorite of long-distance tourists.
$4.99 $35.99 86% Savings
Because you can't always be riding, show your Electra spirit with apparel influenced by the Electra bicycle collection. Their Cali Boyfriend T-Shirt gives a hip nod to their California roots. - Relaxed flattering fit - 100% Cotton
$4.99 $35.99 86% Savings
Because you can't always be riding, show your Electra spirit with apparel influenced by the Electra bicycle collection. Their All You Need Boyfriend T-Shirt is the perfect top when you aren't sure where you'll end up. - Relaxed flattering fit - 100% Cotton
Page 1 of 8 Next page